In New Orleans, Graison Gill Upends a Flour Industry 200 Years in the Making

The little thing that defined Graison Gill’s life was the smell of freshly ground flour. It was 2014, and the 27-year-old owner of the newly opened Bellegarde Bakery had already taken New Orleans by storm, wowing customers at the farmers market with whole-grain loaves unlike anything this town of po’boys and beignets had ever seen. But despite Gill’s success, he was never satisfied with his flour.

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Bellegarde Bakery's Fresh Flour Is Just A Click Away

Bellegarde Bakery, the New Orleans bread bakery famous for its fresh milled flour and naturally leavened loaves, now sells its flours and grits in an online retail store. The bakery began as a pop-up at farmer’s markets in 2013, with owner Graison Gill managing all operations including delivery in an old pick up truck. “We now have a staff of 17 and three delivery vans, and are shipping our flour across the country,” Gill said. With visitors to the website and online store coming from all 50 states, Bellegarde’s flour sales are up over 1,000% from the previous year.

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Floury Pros

Hundreds of loaves of beautiful bread are handcrafted each day inside Bellegarde Bakery on Toledano Street in New Orleans’ Broadmoor neighborhood.

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Emily Diament